01 — The Experience
The operating system for the Most Referred Expert.
It starts free. Plan backwards from the life you want, see how your market shows up on Google and in AI, and decide what's worth owning: your area's authority. Then we build it.
Built with you by Katie Van Nes — Your Real Estate COO.
Start building
Your brand. Plan it. Dream it. Build it.
Your brand, owned by you and built to be found. Every door here is free to use — start with whichever fits today, and the work compounds from there.
Your profile · 8 minutes
01Know your operating style
An eight-minute SUCCESS® DISC profile, applied to real estate: how you naturally sell, where you stall, and the way of working that fits how you're wired.
Find your style →Live answers · 2 minutes
02See if AI recommends you
The AI Visibility Scan — five buyer questions for your market, asked live to ChatGPT and Claude. See which answers carry your name, and read what the engines said.
Run the scan →Read before your call
03Pre-Discovery SWOT
Map your business in four quadrants — strengths, weaknesses, opportunities, threats. Free with a sign-in; I read it before our call so we open on the real openings.
Start your SWOT →One daily number · no login
04Plan your business
The reverse-goal calculator — work backwards from the life you want to the one daily number.
Open the calculator →The playbook · no login
05Master the business plan
Two top-producer planning sessions, distilled into one playbook — the numbers, the lead engine, and the habits that make the year hittable.
Open the masterclass →Your year on a page
06Plan your whole year
The Business & Life Workbook — your whole year on one page: mindset, numbers, lead engine, life. Save it to your build before your call.
Open the workbook →A 90-day action · autosaves
0710X Shift
The 10X Shift workbook tuned for real estate — score your business across 8 dimensions and leave with a 90-day action. Then view the MRE 10X Shift, our own quarterly entry with every score public.
Run your 10X Shift →Your dream board
08Dream your brand
The Brand Lab — your dream board. Pull the looks, palettes, and type that feel like you; we shape them into your brand kit and build from there.
Open the Brand Lab →The CRM, mastered · free lessons
09Master your Lofty CRM
LoftyMasterClass — free lessons on the Lofty CRM and your Lofty website, plus the LoftyClaude guides. Learn the tool, so the business built on it can move.
Start the lessons →AI agent · open source · free guide
10Set up Hermes Agent
Open-source AI agent setup, security, models, tools and optional local AI. The Lofty Master Class guide, free, with a security baseline you set on purpose.
Open the Hermes guide →AI agent · managed · free guide
11Set up Grok Bot
A simpler managed AI-agent path with a cloud computer, tools, routines and guided setup. The Lofty Master Class guide, free, from sign-up to a working Bot.
Open the Grok Bot guide →Free call · no pitch
12Go deeper together
Bring your numbers and your questions to a free Agent-Success call — we map the build, your brand, and your dream board, live.
Book your call →The Method · CoLab
Real estate is a science. Most agents treat it like luck.
Top producers don't guess. They run a method — a repeatable system from lead gen to closing, measured and tuned like an experiment. That's what we do together: lab coats on, your business on the table, dissected from the first touch to the signed contract.
That's the CoLab — you and a circle of collaboration partners, each running the method on their own market and sharing what the data shows. Not a course you watch. A practice you join.
01
Diagnose
Read the real numbers and name the gap — the reverse-goal plan, the SWOT, the honest audit. No guessing.
02
Run the Method
The system from lead gen to closing, tuned every quarter. The same actions the top producers repeat until the math compounds.
03
Publish the Research
Your findings become content; your content becomes authority. The method, made visible to your market.
Publish the research. Become the citation.
When your market — and now AI — asks who the expert is, the answer is whoever published the research. We turn your method into the pages, data, and guides that make you the one cited. That's the build.
02 — The Journey
Find your Beacon. Build your authority.
Your Beacon is the opening your market is already pointing to — the searches, questions, neighborhoods, property types, and client concerns no one has truly owned yet.
We map it, name it, and build your Trust Engine around it — so you become the beacon buyers, sellers, Google, and AI all refer to.
① Free · Business Builders
Plan your business. Find your gap.
No login, no cost — the tools you would pay a coach for.
- 1.Your Real-Estate Operating Style →An eight-minute SUCCESS® DISC profile, applied to real estate — how you naturally sell, and the way of working that fits.
- 2.Brand Lab — dream board →Pull the looks, palettes, and type that feel like you — we shape them into your brand kit.
- 3.Reverse-Goal Calculator →Plan backwards from the life you want — down to the one daily number that gets you there.
- 4.Reverse-Attraction Calculator →Growing an organization? Work backwards from the agents you want to welcome — to the one conversation a day that gets them there.
- 5.Business-Planning Masterclass →Two top-producer planning sessions, merged into one playbook — and the one weekly number they both arrive at.
- 6.Business & Life Workbook →The whole year on one page — mindset, math, lead engine, life. Fill it free; save it to your build and send it to Katie.
- 7.Pre-Discovery SWOT →Map your business in four quadrants — free with a sign-in — so our call opens on the real openings.
- 8.AI Visibility Scan →Five buyer questions for your market, asked live to ChatGPT and Claude — see which answers carry your name.
- 9.Real Estate Farming in the AI Era →What farming is now, how to pick an area, and why the page has replaced the postcard as the thing doing the repeating.
② Discovery · Agent-Success Call
Read the map — together.
A free call where I read your numbers, your market, and where you stand — founder to founder. No pitch. — Katie, Your Real Estate COO
- 1.Where you areThe honest economics of your business today.
- 2.What you keepYour broker, your brand, your freedom — all of it stays yours.
- 3.What's worth changingBeing found — on the searches and questions your market already asks.
- 4.What you'll seeA clear map of your market's searches, and where you stand in them today.
③ The Build · Done for you
Own your area's authority.
The paid build — a durable asset that stays in your name.
- 1.Brand FoundationYour brand, captured — this is the Brand Lab.
- 2.The research agendaThe keyword demand and the questions your buyers ask — your market, mapped to your Beacon.
- 3.Publish the researchAuthority pages, schema, and real market data — your findings, published for you.
- 4.Become the citationYou're the answer Google and AI give for your area — the expert your whole market is referred to.
03 — The work
Shipped, and ranking.
A few of the agents who own their area now. Each site is theirs — their brand, their market, their authority.
SearchFraserValley.ca
Agent zero — the proof of concept. The founder's own farm site, the first Trust Engine ever built, and the benchmark every build in the network is measured against: area guides, market analyses, and the search footprint to show for it.
Visit the live site →Paul Fraser
Luxury North Shore real estate — a full Trust-Engine build: brand, area-authority guides, and schema, done for him.
Visit the live site →Ware Property Group
Thirteen area-authority guides across Houston, Spring and Katy — a full rebuild with interlinked landing pages, live market data baked into every guide, and schema behind each one.
Visit the live site →Raj Bhopla
A new-construction specialist, forty community guides deep across southeast Calgary — Seton to Auburn Bay — with paired listings pages and schema behind every one.
Visit the live site →Molly Armando
Twenty-seven towns across the South Coast of Massachusetts and coastal Rhode Island, anchored in Dartmouth and Padanaram Village, with more organic search traffic than any other site in the network.
Visit the live site →Paul Oehlerts
Nine community guides across the Mat-Su Valley and Anchorage, each with paired listings pages and schema behind it — Alaska's corner of the network.
Visit the live site →Dylan Snyder
Community-by-community authority across Jupiter and Palm Beach County, from the gated golf clubs to the waterfront.
Visit the live site →Derek Colwell
Omaha metro with a military relocation focus — eight community guides across Bellevue, Elkhorn, Papillion and Gretna, with Offutt-area resources built in.
Visit the live site →Kevin Leatherman
Nassau County's boutique team, thirty-plus pages deep: town guides, listings, rentals, and a content engine publishing every week.
Visit the live site →Viren Vijayashankar
Rebuilt end to end for northwest Calgary — community guides, listings, and a growing market library.
Visit the live site →Brianna Lalumiere
The Space Coast under her Nautical Lifestyle brand — area guides from Cocoa Beach to Viera, market snapshots, and the seller tools behind them.
Visit the live site →Justin Newman
Calgary quadrant by quadrant, plus the acreages — community pages, buyer and seller guides, a downsizing playbook, and a dedicated senior-focused lane.
Visit the live site →Travis Briggs
Nanaimo and central Vancouver Island — ten neighbourhood guides, market snapshots, and a full team behind them.
Visit the live site →Allyson Sutton
Twenty-five years in Whistler and the Sea-to-Sky corridor — Whistler, Pemberton, Squamish, Lions Bay and the North Shore, each with live market insight behind it.
Visit the live site →Keshia Tally
Greater Milwaukee across four counties — area pages from Milwaukee and Wauwatosa out to Shorewood, Glendale and Bayside, each paired with its own market snapshot.
Visit the live site →Angie Gooden
Coastal Homes by Angie — Tampa Bay with a military relocation focus, and a search cut the way buyers actually shop: waterfront, pool homes, new construction, acreage, 55+.
Visit the live site →Larry LeSueur
The Tri-Cities of East Tennessee — Johnson City, Kingsport, Bristol, Jonesborough, Elizabethton and Greeneville, each with its own overview and market page.
Visit the live site →Team Haigh
Northwest Metro Atlanta across thirteen cities in Cobb, Paulding and Cherokee — relocation-led city guides funnelling into listings and market pages, with Acworth as the flagship.
Visit the live site →04 — In their words
The people we work beside.
Colleagues, coaching clients, and the agents we build for. 5.0 ★ across 23 Google reviews →
Whether coaching agents or closing deals, Katie is the definition of excellence.
Amanda Lynn
Verified Google review
As a fellow realtor who has had the pleasure of working with Katie for years, I can confidently say she is one of the best in the business.
Chris Yorke
Verified Google review
Katie V is an absolute gem in the real estate world!
Tamara West, Real Estate Agent
Verified Google review
We are proud to show our clients this new modern, sophisticated and sleek website - all thanks to her work.
Justin Newman
Verified Google review
Katie V is a true professional and a master of real estate technology.
Bonnie Stotelmyer
Verified Google review
Katie is a forward thinking, innovative, leader in the world of real estate.
Paris Ilbeigi
Verified Google review
Katie has been an excellent mentor to me in the past year and helped me bring my business to the next level!
Wanda Loo
Verified Google review
She's personable, knowledgeable, experienced and everything you'd hope your agent would be. 10/10.
Nancy McNichol
Verified Google review
Highly knowledgeable and eager to share and help others grow.
Jim Fuller
Verified Google review
05 — Who built this
One Realtor who kept notes.
Most Referred Expert was imagined in 2019 and built the slow way, out of a real estate career that started on a raspberry farm in Abbotsford and ran through nine years in New Zealand. The road is written down, era by era, in Katie’s own words. So are the books that shaped it.
Katie Van Nes · Lofty Certified Success Partner · SUCCESS® Certified Coach
FAQ
What is the MRE Experience?
The MRE Experience is the tools platform of Most Referred Expert. It gives real estate agents free planning tools, a look at their own search visibility, and the case studies of real builds. Start with any free tool, and your work saves to your own account.
What is the Health Check?
The Health Check runs the searches buyers and sellers use in your market and shows you where you stand today. It takes a few minutes, it is free, and it points you to the step of the Area Authority Method that deserves your attention first.
What is the Trust Engine?
The Trust Engine is the done-for-you build of the Area Authority Method. We build the pages, the proof, and the follow-up systems on your own Lofty site, so your area learns to turn to you. It is how the sites in our case studies were built.
What is the Area Authority Method?
The Area Authority Method™ is a system for real estate farming (geographic farming) built for the AI search era. One agent picks one area, publishes the local knowledge only someone who works that area has, proves it with real reviews and real data, and works it daily in the CRM, aiming to be the name both neighbors and search engines return first.
Who is behind Most Referred Expert?
Katie Van Nes, founder of Most Referred Expert and host of the Lofty Master Class. She is a Lofty Certified Success Partner and a SUCCESS® Certified Coach, and she teaches the system every Wednesday and Saturday, free to attend Live.
Is any of this really free?
Yes. The planning tools, the classes, and the community are free, and they stay that way. The Trust Engine build and one-on-one coaching are the paid work, and nobody needs them to start.