01 — The Experience
It starts free. Plan backwards from the life you want, see how your market shows up on Google and in AI, and decide what's worth owning: your area's authority. Then we build it.
Built with you by Katie Van Nes — Your Real Estate COO.
Start building
Your brand, owned by you and built to be found. Every door here is free to use — start with whichever fits today, and the work compounds from there.
Your profile · 8 minutes
01An eight-minute SUCCESS® DISC profile, applied to real estate: how you naturally sell, where you stall, and the way of working that fits how you're wired.
Find your style →Live answers · 2 minutes
02The AI Visibility Scan — five buyer questions for your market, asked live to ChatGPT and Claude. See which answers carry your name, and read what the engines said.
Run the scan →Read before your call
03Map your business in four quadrants — strengths, weaknesses, opportunities, threats. Free with a sign-in; I read it before our call so we open on the real openings.
Start your SWOT →One daily number · no login
04The reverse-goal calculator — work backwards from the life you want to the one daily number.
Open the calculator →The playbook · no login
05Two top-producer planning sessions, distilled into one playbook — the numbers, the lead engine, and the habits that make the year hittable.
Open the masterclass →Your year on a page
06The Business & Life Workbook — your whole year on one page: mindset, numbers, lead engine, life. Save it to your build before your call.
Open the workbook →A 90-day action · autosaves
07The 10X Shift workbook tuned for real estate — score your business across 8 dimensions and leave with a 90-day action. Then view the MRE 10X Shift, our own quarterly entry with every score public.
Run your 10X Shift →Your dream board
08The Brand Lab — your dream board. Pull the looks, palettes, and type that feel like you; we shape them into your brand kit and build from there.
Open the Brand Lab →The CRM, mastered · free lessons
09LoftyMasterClass — free lessons on the Lofty CRM and your Lofty website, plus the LoftyClaude guides. Learn the tool, so the business built on it can move.
Start the lessons →Free call · no pitch
10Bring your numbers and your questions to a free Agent-Success call — we map the build, your brand, and your dream board, live.
Book your call →29 books · the founder's arc
11The 29 books behind the Most Referred Expert — each with the thread it pulled, a takeaway for the Realtor reader, and a practice you can run. Vote for the club's next read.
Browse the shelf →The Method · CoLab
Top producers don't guess. They run a method — a repeatable system from lead gen to closing, measured and tuned like an experiment. That's what we do together: lab coats on, your business on the table, dissected from the first touch to the signed contract.
That's the CoLab — you and a circle of collaboration partners, each running the method on their own market and sharing what the data shows. Not a course you watch. A practice you join.
01
Read the real numbers and name the gap — the reverse-goal plan, the SWOT, the honest audit. No guessing.
02
The system from lead gen to closing, tuned every quarter. The same actions the top producers repeat until the math compounds.
03
Your findings become content; your content becomes authority. The method, made visible to your market.
Publish the research. Become the citation.
When your market — and now AI — asks who the expert is, the answer is whoever published the research. We turn your method into the pages, data, and guides that make you the one cited. That's the build.
02 — The Journey
Your Beacon is the opening your market is already pointing to — the searches, questions, neighborhoods, property types, and client concerns no one has truly owned yet.
We map it, name it, and build your Trust Engine around it — so you become the beacon buyers, sellers, Google, and AI all refer to.
① Free · Business Builders
No login, no cost — the tools you would pay a coach for.
② Discovery · Agent-Success Call
A free call where I read your numbers, your market, and where you stand — founder to founder. No pitch. — Katie, Your Real Estate COO
③ The Build · Done for you
The paid build — a durable asset that stays in your name.
03 — The work
A few of the agents who own their area now. Each site is theirs — their brand, their market, their authority.
Luxury North Shore real estate — a full Trust-Engine build: brand, area-authority guides, and schema, done for him.
Visit the live site →The original Trust Engine — the founder's own farm site and the benchmark the network builds against: area guides, market analyses, and the search footprint to show for it.
Visit the live site →Thirteen area-authority guides across Houston, Spring and Katy — a full rebuild with interlinked landing pages, live market data baked into every guide, and schema behind each one.
Visit the live site →A new-construction specialist, forty community guides deep across southeast Calgary — Seton to Auburn Bay — with paired listings pages and schema behind every one.
Visit the live site →Twenty-seven towns across the South Coast of Massachusetts and coastal Rhode Island, anchored in Dartmouth and Padanaram Village, with more organic search traffic than any other site in the network.
Visit the live site →Nine community guides across the Mat-Su Valley and Anchorage, each with paired listings pages and schema behind it — Alaska's corner of the network.
Visit the live site →Community-by-community authority across Jupiter and Palm Beach County, from the gated golf clubs to the waterfront.
Visit the live site →Omaha metro with a military relocation focus — eight community guides across Bellevue, Elkhorn, Papillion and Gretna, with Offutt-area resources built in.
Visit the live site →04 — In their words
Colleagues, coaching clients, and the agents we build for. 5.0 ★ across 23 Google reviews →
Whether coaching agents or closing deals, Katie is the definition of excellence.
Amanda Lynn
Verified Google review
As a fellow realtor who has had the pleasure of working with Katie for years, I can confidently say she is one of the best in the business.
Chris Yorke
Verified Google review
Katie V is an absolute gem in the real estate world!
Tamara West, Real Estate Agent
Verified Google review
We are proud to show our clients this new modern, sophisticated and sleek website - all thanks to her work.
Justin Newman
Verified Google review
Katie V is a true professional and a master of real estate technology.
Bonnie Stotelmyer
Verified Google review
Katie is a forward thinking, innovative, leader in the world of real estate.
Paris Ilbeigi
Verified Google review
Katie has been an excellent mentor to me in the past year and helped me bring my business to the next level!
Wanda Loo
Verified Google review
She's personable, knowledgeable, experienced and everything you'd hope your agent would be. 10/10.
Nancy McNichol
Verified Google review
Highly knowledgeable and eager to share and help others grow.
Jim Fuller
Verified Google review