The Reverse-Goal Plan · free
Don't tell me how many houses you want to sell. Tell me the number that has to land in your account — and we'll do the math backwards from there.
Type it, or drag it to roll — your whole year recalculates as you scroll.
01 — What you keep
You keep about a third. $250,000 becomes $92,500.
02 — What it takes to earn it
Your goal is $10,000,000 in volume — at your 2.5% listing / 2.5% buyer commissions.Capping — paying your brokerage's annual max — takes about $3,200,000 in volume. That's a floor you'll clear on the way, not the goal you're solving for here.
It comes down to 29 appointments. All year.
That's 3 a month · 1 a week · 0.2 on any given weekday.
03 — The one daily number
To book 29 appointments from people who already know you, your database needs 174 of the right relationships.
If they already know you
Add 1 a day.
15 a month · 3 a week · one real relationship a day.
If they don't know you yet
≈ 5.6 strangers. Every weekday. Until something changes.
1450 cold contacts a year — 50 touches per appointment instead of 6. That's the treadmill.
04 — Beyond the math
Here's what owning your area's authority does: when your market — and now AI — answers “who's the best agent in your area?” with you, appointments arrive inbound instead of cold. Every point of inbound turns a 50-touch chase into a 6-touch hello.
Cold treadmill
5.6/day
With your authority
5.6/day
Owning your area is the piece that makes the treadmill disappear.